Episode 22

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Published on:

1st Jan 2026

Why Prayag Narula Built Hey Marvin to Fix the Research Chaos

In this episode, Lenny Murphy sits down with Prayag Narula, Founder and CEO of Hey Marvin, to explore how an AI-native research repository is transforming how organizations centralize and use insights.

Prayag shares the inspiration behind the company’s sci-fi–inspired name, its mission to turn scattered customer feedback into a strategic resource, and why democratizing data contribution is key to unlocking research value. Together, they discuss the evolving role of research teams, the rise of AI agents in accelerating insight work, and lessons learned as a founder navigating a rapidly changing industry.

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About the Podcast

CEO Series
Inside the Minds of Market Research Leaders
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

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