From Data Silos to AI-Powered Marketing: How Data Axle is Revolutionizing Customer Connection

Lenny Murphy sits down with Andy Frawley, CEO of Data Axle, to explore how a 50-year-old data company is reinventing itself for the AI era.

Frawley shares insights from his 40+ years in data analytics, revealing how brands can create truly personalized customer connections in both digital and physical worlds.

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About the Podcast

CEO Series

Inside the Minds of Market Research Leaders

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

CEO Series

Episode 23

15th Jan 2026

From Data Silos to AI-Powered Marketing: How Data Axle is Revolutionizing Customer Connection

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