Episode 21

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Published on:

18th Dec 2025

Fighting Fraud at Scale: How Rep Data Is Tackling Research's Biggest Quality Challenge

In this episode of the CEO Series, host Lenny Murphy sits down with Patrick Stokes, Founder and CEO of Rep Data, to discuss one of the market research industry's most pressing challenges: data quality and fraud prevention.

This wide-ranging conversation tackles the uncomfortable truth that fraud in online research has evolved from a manageable nuisance to a sophisticated, AI-enabled threat that demands industry-wide collaboration.

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About the Podcast

CEO Series
Inside the Minds of Market Research Leaders
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

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