How Mintel and Black Swan Are Solving Innovation's 90% Failure Rate

Mintel CEO Matt Nelson and Black Swan co-founder Hugo Amos discuss their game-changing partnership to tackle innovation's biggest problem: 90% of new products fail. They reveal how combining Mintel's consumer behavior data with Black Swan's predictive analytics creates "predictive intelligence" that forecasts future trends before they happen.

The conversation explores AI's role in market research, the challenge of "AI slop" contaminating data, and why human expertise still matters alongside automation. Both leaders share candid insights on navigating constant change—from startup agility to leading transformation at scale—and explain why vulnerability and adaptability are essential leadership traits in today's disruptive landscape.