Episode 14

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Published on:

11th Sep 2025

The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji

Join Lenny Murphy in this insightful conversation with Adhithi Aji, CEO and founder of Adri, a breakthrough technology company revolutionizing consumer research. Adhithi shares her journey from electrical engineer to tech entrepreneur and explains how Adri's smart label technology is transforming the CPG industry by providing real-time consumption data and closing the "last mile" information gap.

Adhithi's powerful insights on embracing uncertainty and following your passion make this a must-watch for innovators, researchers, and business leaders in the CPG space.

Thanks again to Adhithi Aji for being our guest. You can connect with her on LinkedIn

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About the Podcast

CEO Series
Inside the Minds of Market Research Leaders
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

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