From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership

Lenny Murphy interviews Aaron Kechley, the new CEO of Zappi. Aaron shares his fascinating journey from economic analyst at the Federal Reserve to leading a cutting-edge market research technology company. Discover how Aaron's background in analytics, software development, and digital marketing uniquely positions him to lead Zappi's mission of helping brands own their consumer data. Learn about the critical importance of first-party data assets for brands, especially as they face increasing pressure from retailers in the battle for consumer insights.

Whether you're a market research professional, brand marketer, or leadership enthusiast, this conversation offers valuable perspectives on the intersection of technology, consumer insights, and organizational development.

Thanks again to Aaron Kechley for being our guest. You can connect with him on LinkedIn