How to Read Consumer Minds Without Asking a Single Survey Question

Lenny Murphy sits down with Rashed Chowdhury, CEO of Orchard, to explore a groundbreaking approach to consumer research that's disrupting traditional survey methodologies.

Rashed shares his fascinating journey from Sweden to Chicago, his background in management consulting, and the pivotal moment that led him to co-found Orchard - a jarring experience with poor survey data quality involving a premium apparel brand study where 90% of respondents turned out to be elderly women in Florida instead of the intended young demographic.

Thanks again to Rashed Chowdhury for being our guest. You can connect with him on LinkedIn