Episode 19

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Published on:

20th Nov 2025

From Zero to 60,000: How Craftful Turned AI into Product Development Gold

In this compelling CEO Series interview, Lenny Murphy sits down with Yana Welinder, Head of AI at Amplitude and former CEO/co-founder of Craftful, to discuss one of the most impressive growth stories in the AI space. Yana shares how Craftful scaled from zero to 60,000 product teams in just two years by solving a problem every product manager faces: making sense of overwhelming customer feedback.

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About the Podcast

CEO Series
Inside the Minds of Market Research Leaders
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

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Greenbook Podcast