Episode 11

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Published on:

31st Jul 2025

Digital Transformation and AI Innovation in Package Testing: A Conversation with Alex Hunt

In this fourth annual interview with Lenny Murphy of Greenbook, Alex Hunt discusses Behaviorally's successful transformation from a traditional package testing company to a digital-first, AI-driven insights leader. The conversation highlights the company's evolution over the past six years and provides valuable insights into leadership during periods of technological disruption.

Thanks again to Alex Hunt for being our guest. You can connect with him on LinkedIn

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About the Podcast

CEO Series
Inside the Minds of Market Research Leaders
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

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